An interesting event takes place in St Tropez each Autumn!
In the southern French fishing village of St Tropez, made famous in the 1960's by the movie star Bridget Bardot, there is a yearly event at the end of October worth knowing about.
The "Braderie de St Tropez" which translates as the "Sale" is a fabulous event in which the entire village is involved. Hundreds of bargains can be found, with items for sale ranging from well know designer brands to profit share schemes and local talents.
Read More on the sale, the village, Melissa shoes and sustainable development . Where St Paulo meets St Tropez
The village becomes alive with the crowded hustle and bustle of people from multiple nationalities hoping to discover the find of the season at a bargain price. 400€ designer blouses can be picked up for 85€ and leather jackets and coats can be bought for under 200€. Shoes go for 15-30 € and numerous accessories, beach towels, home ware and modern art pieces can be found. All the shops slash their prices. Reductions of 30% are made on the new winter collections, whilst the past summer collections can be picked up for half price.
It is also a "rendezvous" for the French locals who descend on St Tropez on mass, knowing what a great opportunity the sale is for enhancing their wardrobes at minimal cost. The "Braderie" coincides with the French half term school holidays making it accessible to local residents.
Brazil meets France in St Tropez
Kika is a charming Brazilian lady who owns the shop "Colour Brazil" in the heart of St Tropez. Here she is pictured with her son Elios who helps run the family business. Kika kindly explained how she is helping the deprived communities in Brazil by promoting and selling the shoe brand "Melissa" in St Tropez. The Melissa shoe brand is funky, practical, stylish and ecological. Melissa shoes were originally produced in southern Brazil but they decided to implant a factory in the north of Brazil to create work within the deprived communities. The factory is ecologically friendly and recycles 99% of it's waste materials. Designers such as Karl Largerfield and Vivienne Westwood have previously collaborated with Meliassa shoes.
This has proved to be a highly successful initiative providing jobs and raising the standard of living for numerous Brazilian locals.
The shoes are made out of an totally recyclable PVC called Meleflex. Kika also has the franchise for special type of flip flop which is sold in St Tropez (pictured below) and again manufactured in brazil by a brand called "Ipanena" . Finally, Kika pointed out her swimwear brand "ciamaritima" which is produced in St Paulo and is the largest swimwear manufacturer in south America producing well known brand names such as Triumph for over 35 years.
It is wonderful to think that by buying a pair of PVC jelly shoes in St Tropez, you can support the ecological, sustainable development of Brazil and help to improve the standard of living of a Brazilian.
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